Wednesday 13 October 2010

Publish and be damned!

We've had a number of difficulties to deal with over the past couple of months which we have kept to ourselves, but have now resolved (we hope!) and some of these along with other things we wanted to tell people have been featured in our e-newsletter for October 2010, which was sent to anyone on our mailing list last night.

If you haven't received a copy, it is because you are not on the list. A copy will be available from our website next week, but if you want to receive a copy before then, along with future e-newsletters, please get in touch and provide us with your e-mail address.

As is ever the case with these new ideas, things didn't go quite to plan. On the plus side, it only took eleven minutes to send to a few thousand people and we didn't cause any servers to crash, as far as we know.

One or two people did receive more than one e-mail, as they were in the mailing list more than once and although we did try to check to prevent this, as it was a manual check (no women took part in the checking), inevitably, it was bound to be imperfect. One lucky person did receive twenty six e-mails, all attaching the newsletter. However, as this happened to be our IT manager, it wasn't too big a deal. We analysed the problem to try to prevent future similar episodes and concluded the fault lay with the nut on the keyboard.

The point of using the newsletter is to quickly and comprehensively get across to a large audience information which would take us a long time to repeat to everyone and which may not always be relevant to each and everyone of us. In addition to communicating information via our website, which is averaging 60 000 hits a month and growing, it gives us chance to promote ideas, especially at a time when individuals in the world of pharmacy appear to be being crowded out and having their voices drowned out by big organisations.

Both we, and you, need to make our voices heard and not continue to allow events to overtake us or move us in directions which we do wish to go and more importantly, which we know to be wrong for the profession and the people whom we collectively serve. Together, we are stronger than any of us could possibly be alone. We should remember that.

No comments:

Post a Comment